Victoria Soderman is an accomplished event professional serving as Manager of Events and Communications at the Annette Strauss Institute for Civic Life at The University of Texas at Austin. With a background spanning higher education, live entertainment, hospitality, and large-scale event operations, Victoria brings extensive experience coordinating impactful programs, managing stakeholder relationships, and creating meaningful engagement opportunities for diverse audiences.
Throughout her career, Victoria has successfully planned and executed events ranging from intimate gatherings to large-scale productions serving hundreds of guests. Her experience includes leadership roles with the Circuit of The Americas, Alamo Drafthouse, and Main Event, where she developed expertise in event logistics, team leadership, guest experience, communications, and operational management. She has overseen event teams, managed vendor and client partnerships, coordinated sponsorship activations, and supported major entertainment and sporting events, including Formula 1, MotoGP, and nationally recognized concert tours.
At ASI, Victoria leads event strategy and communications efforts that support student engagement, civic learning, and community outreach. She is passionate about creating seamless experiences that connect people, foster collaboration, and advance organizational goals. Known for her strong organizational skills, attention to detail, and collaborative leadership style, Victoria is committed to delivering programs and events that leave a lasting impact on participants and communities alike.
