Jaime is a strategic builder with 25 years of experience leading innovation across media, technology, education, and civic life. He is the founder of Una Generación, a cross-sector consultancy that helps leaders and institutions take on complex challenges, design new ventures, and navigate change. An El Paso native, Jaime began his career in the Texas Legislature before serving as a political appointee in the White House and the Departments of Treasury and Commerce. He later helped lead and shape Emmy-winning civic campaigns at MTV, built global engagement platforms reaching more than 62 million users at Participant Media, and designed scalable program and innovation models at a national education nonprofit. As CEO of a $20M national civic leadership organization, he led a large-scale transformation that more than doubled revenue and diversified funding streams.
As Senior Fellow, Jaime is exploring how communities prepare for and recover from disaster, particularly in the context of a fragmented media ecosystem and diminished social trust. Drawing on lived experience with wildfire recovery in Los Angeles, his work surfaces pragmatic frameworks for resilience—focused on public-private collaboration, civic trust, and adaptive governance that can inform responses across Texas and beyond.
